Dean Stafford is a proven digital marketing leader, based in Seattle, specializing in digital strategy, paid media & analytics.
How I helped CORT (the leading provider of furniture rental services) increase student furniture leases by 7% using an integrated Digital Strategy.
CORT is the leading provider of furniture rental services across office, residential, international students, military, home staging, and more. We were challenged to launch a campaign that would increase student furniture leases.
My team launched a series of videos optimized by format for YouTube, Facebook, Instagram, and Snapchat to deliver and maximize engagement across paid, earned, and owned to drive leases online. We implemented an integrated strategy using the assets across paid, earned, and owned media.
As a result, we increased student furniture leases by 7% year-over-year.
Dean Stafford | 2024